A Mission-Driven Venture Studio
Creating and funding ventures that ensure athletes stay active — playing multiple sports, longer.
theforeverathlete.com
The youth sports crisis is real · The dropout is not inevitable · We're building the solution
The Problem
6 Key Findings
Participation peaks between ages 9 and 12, then declines sharply through the teenage years. The Forever Athlete's mission sits squarely at this inflection point, with the greatest opportunity to intervene before kids age out of sport entirely.
The income-based participation gap has widened to 20.2 percentage points. Families from the wealthiest households are nearly twice as likely to have a child in organized sports. Ventures that reduce the financial burden of staying active directly serve the mission.
Many children now play club sports 3–5 days a week, 12 months a year — a dramatic drop in the number of kids playing multiple sports. This trend runs counter to The Forever Athlete's multi-sport philosophy and represents a systemic problem worth solving.
Families are raiding emergency funds, cutting retirement contributions, and taking on credit card debt to fund youth sports participation. When the financial strain becomes unsustainable, kids simply stop playing. 76% of parents have taken some action to manage escalating costs.
A 6% one-year uptick in informal sports participation signals real appetite for lower-commitment, lower-cost formats. Ventures that make sport accessible and fun — rather than high-pressure and expensive — have a strong tailwind behind them right now.
Join The Mission
We're building and funding the ventures that change the story — keeping athletes active, multi-sport, and in the game for life.
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